Tend is a UK-based recovery brand built for one thing: helping you move better.

It started with Will Ranscombe, our founder and CEO, an avid skier and cyclist who spent years chasing the next ride or run-down on tendons that wouldn't quit complaining. Knee pain. Tight tendons. The kind of overuse ache every active person knows too well.

So Will went looking for a fix, and came up short. The recovery market was full of products built for one muscle, one joint, one narrow use case, most of them bulky, overpriced, or stuck in a clinic rather than your living room. Nothing actually solved the problem.

Frustrated, Will teamed up with award-winning industrial designer Rob Scott to build the product he couldn't find: Tend. Simple, portable, and designed to help you move freely and feel your best, anytime, anywhere.